Analysis of brand loyalty in the pharmaceutical sector of the city of Machala

Authors: Aguilar Pérez, Jorge; Espinoza Salazar, Mishel; Aguilar Gálvez, William; Bonisoli, Lorenzo

Format: Article

Status: publishedVersion

Description

Publication Year: 2022

Language: spa

Topic

Repository: Revista mkt Descubre

Get full text: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/766

Rights: openAccess

License: http://creativecommons.org/licenses/by-nc-sa/4.0