Posicionamiento de la gastronomía ancestral de la sierra ecuatoriana mediante el marketing de nostalgia

Authors: Villalba Arias, David; Achig Caiza, Miguel; Alvarez Leon, Marco; Haro Sosa, Giovanny

Format: Article

Status: publishedVersion

Description

Publication Year: 2022

Language: spa

Topic

Repository: Revista mkt Descubre

Get full text: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/684

Rights: openAccess

License: Copyright (c) 2022 David Villalba Arias, Miguel Achig Caiza, Marco Alvarez Leon, Giovanny Haro Sosa