Brand city: systematic review from the hexagon of Anholt

Authors: Herrera Enríquez, Cristina Lizbeth; Martinez Muñoz, Luis Angel; Castro Analuiza, Juan Carlos

Format: Article

Status: publishedVersion

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Publication Year: 2018

Language: spa

Topic

Repository: Revista mkt Descubre

Get full text: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/148

Rights: openAccess

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