Theoretical systematization of data mining in the marketing area

Authors: Sarzosa Rivera, Soledad; Medina Chicaiza, Patricio; Freire Aillón, Teresa; López Sevilla, Galo

Format: Article

Status: publishedVersion

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Publication Year: 2019

Language: spa

Topic

Repository: Revista mkt Descubre

Get full text: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/335

Rights: openAccess

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