Organizational Capabilities of Retail Companies to Develop Green Marketing Strategies

Authors: Escalera Chávez, Milka Elena; Universidad Autónoma de San Luis Potosí; Vargas-Hernández, José G.; Instituto tecnológico José Mario Molina Pasquel y Henríquez; García-Santillán, Arturo; UCC Business School Cristóbal Colón University

Format: Article

Status: publishedVersion

Description

Publication Year: 2022

Language: eng

Topic: Green marketing, strategies, enterprises, consumers, retail companies.

Repository: Revista Universidad San Gregorio de Portoviejo

Get full text: http://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/2041

Rights: openAccess

License: Copyright (c) 2022 Revista San Gregorio