The 2017 Election Campaign in Ecuador. An Analysis from the Perspective of Sensory Marketing

Authors: Hallo-Alvear, Fernando; Camino-Guaján, Rafael

Format: Article

Status: publishedVersion

Description

Publication Year: 2017

Language: spa

Topic: sensory marketing
elections 2017
perception
senses
emotional marketing
Ecuador
Marketing sensorial
elecciones 2017
marketing emocional
percepción
sentidos
Ecuador

Repository: Revistas Universidad Tecnológica Equinoccial

Get full text: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/317

Rights: openAccess

License: Derechos de autor 2017 Los Autores