Methodology for the integration of Business Model Canvas and Technological

Description: The importance of linking efficiently the outputs of R&D processes with the business world has become evident. Researchers and practitioners have developed tools to help build business from a starting-point (business-idea) to the description of elements that make the business possible. The Business Model Canvas (BMC) identifies the essential parts of a business; it?s applicability and simplicity has given it greater acceptance and dissemination. Furthermore, the Technology Roadmap (TRM) is presented as a valuable tool to visualize the relationships over time of the market, technology and product strategies; TRMs allow decision makers to identify gaps between the current and the future business strategy.

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