Mejoramiento integral y exportación de calzado Lombardia
- Authors
- Cáceres Mora, María Belen
- Format
- BachelorThesis
- Status
- publishedVersion
- Description
The "Business Plan for the integral improvement of Entrepreneurship of Exportation of Footwear Lombardia" arises from the vision of the owner of this company to project it to international markets and become a generator pillar of employment and a potentiate of the national economy. In chapter I is described briefly an outline of the business idea, then in Chapter 11 a micro analysis of the macro and microenvironment is stated, which highlights the opportunities for growing in the footwear sector. In Chapter 1I1 a market research is developed using tools such as interviews with experts, surveys and secondary sources. Thus, it is also developing a market intelligence from which is detected a business opportunity with Costa Rica for the export of footwear. In Chapter IV an exposition of the current situation of the company is implied, which is discussed in Chapter V and later, in Chapter VI, to plan situations for improvement and new strategies that will be the methods for achieving the new targets, including increasing market share by implementing the quality of the product and exploring foreign markets. To compete in the market in an assertive way, in Chapter VII is exposed a marketing plan in which strategies are formulated to improve the company's participation in the market through improving the quality and positioning of the Footwear image Lombardy for their nationally and internationally acceptance.
El plan de negocios para el Mejoramiento Integral y Emprendimiento de Exportación de Calzado Lombardia surge por la visión del propietario de esta empresa, de proyectarla a mercados internacionales y constituirse en un pilar generador de empleo y potencializador de la economía nacional. En el capítulo uno se expone a breves rasgos la idea del negocio, para pasar, en el capítulo dos a realizar un análisis del macro y micro entorno, en donde se detectan oportunidades de crecimiento en el sector calzado...
- Publication Year
- 2009
- Language
- spa
- Topic
- PLANIFICACIÓN ESTRATÉGICA
INDUSTRIA
COMERCIO
- Repository
- Repositorio Universidad de las Américas
- Get full text
- http://dspace.udla.edu.ec/handle/33000/1398
- Rights
- openAccess
- License
- openAccess