Plan de negocios para la creación de una Empresa comercializadora de Sistemas de audio Distribuido

 

Authors

Álvarez Arcos, Juan Carlos

Format

BachelorThesis

Status

publishedVersion

Description

The business approached on this plan belongs to the domotics (home automation) industry. “Domotics is the group of technologies applied to control and smart housing automation, which leads to efficient management of energy use, providing safety and comfort” "Asociación Española de Domótica e Inmótica (translated, 2015), 2012, p.1#. Automation of audio, video, lights, curtains and others, are among the many branches of domotics. The company will focus exclusively on residential audio automation. The business is focused on consultancy, design, installation and commercialization of distributed audio systems. The company will procure equipment from a local vendor and sell them to final costumers. Professionals, based on each home acoustic features, will calibrate the systems. Economic factors in Ecuador favor the increase of purchasing power of A and B socioeconomic levels. The growth of the GDP per capita together with a high inequality index, contribute to an increase on luxury products acquisition on such social strata. Likewise, the increasing penetration of technological equipment in A and B homes sets forth a positive trend for this product’s demand. The target market is made up of men living in the North and the valleys of Quito, Cumbaya and Los Chillos, ages 25 to 54, of A and B socioeconomic status, who frequently hold social gatherings at their homes. There is only one provider for most competitors; therefore a product differentiation is not feasible. For this reason, the competitive advantage will be focused on service and personnel, complementing each other. The company will focus on a niche marketing approach. This strategy’s goal is to center on a limited market and keep a high market penetration for this segment. The initial investment is $97,619.87. The project gets a $107,938.51!NPV and a 32.41% IRR. The rate of recovery is 2.11. The monthly break-even point is 25 units with a sales value of $87,418.20.
El negocio que se trata en el presente plan pertenece a la industria de la domótica. “La domótica es el conjunto de tecnologías aplicadas al control y automatización inteligente de la vivienda, que permite una gestión eficiente del uso de la energía, aportando seguridad y confort.” (Asociación Española de Domótica e Inmótica, 2012). Entre las ramas de la domótica se encuentra la automatización de audio, video, luces, cortinas, entre otros. La compañía estará enfocada exclusivamente en la automatización de audio residencial. El negocio se centra en la consultoría, diseño, instalación y comercialización de sistemas de audio distribuido. La compañía adquirirá los equipos a un proveedor local y los comercializará al cliente final. Los sistemas serán calibrados por profesionales, en función de las características acústicas de cada vivienda....

Publication Year

2015

Language

spa

Topic

EMPRESA COMERCIALIZADORA
SISTEMA DE AUDIO
INDUSTRIA
MODELO DE NEGOCIO

Repository

Repositorio Universidad de las Américas

Get full text

http://dspace.udla.edu.ec/handle/33000/4187

Rights

openAccess

License

openAccess