La disonancia cognitiva como factor motivador en las decisiones del consumidor: caso smartphones

Authors: Rosero Barzola, Christian; Montalvo Ruilova, Hellen

Format: Article

Status: publishedVersion

Description

Publication Year: 2015

Language: spa

Topic: DISONANCIA COGNITIVA; COGNITIVE DISSONANCE
COMPORTAMIENTO DEL CONSUMIDOR; CONSUMER BEHAVIOR
PROCESO DE COMPRA; BUYING PROCESS
PUBLICIDAD; ADVERTISING
TOMA DE DECISION; DECISION MAKING

Repository: Repositorio Universidad Politécnica Salesiana

Get full text: http://dspace.ups.edu.ec/handle/123456789/13905

Rights: openAccess

License