Value Proposal: A Participatory Brand Construction Model

Authors: Borja-Galeas, Carlos; Arias-Flores, Hugo

Format: Article

Status: publishedVersion

Description

Publication Year: 2023

Language: spa

Topic

Repository: Repositorio Universidad Tecnológica Indoamérica

Get full text: https://link.springer.com/chapter/10.1007/978-981-19-7663-6_44
https://repositorio.uti.edu.ec//handle/123456789/4873

Rights: openAccess

License: https://creativecommons.org/licenses/by/4.0/