Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study

Authors: Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; Ramos-Galarza, Carlos; Palacio-Fierro, Andrés

Format: Article

Status: publishedVersion

Description

Publication Year: 2022

Language: eng

Topic

Repository: Repositorio Universidad Tecnológica Indoamérica

Get full text: https://www.econbiz.de/Record/factors-influencing-the-consumer-tendency-to-use-mobile-instant-messaging-mim-a-mixed-method-study-cruz-c%C3%A1rdenas-jorge/10012802722
http://repositorio.uti.edu.ec//handle/123456789/3001

Rights: openAccess

License: https://creativecommons.org/licenses/by/4.0/