Innovation of neuromarketing for the management of national brands in small and medium-sized textiler companies

 

Authors
Tejada, Sandra Paulina; Altmirano León, Zandra Elizabeth; Rivera Abarca, Ana Lucía
Format
Article
Status
publishedVersion
Description

Publication Year
2017
Language
spa
Topic
Repository
Revista mkt Descubre
Get full text
http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/143
Rights
openAccess
License