Brand Equity. One Perspective Focused on the Accommodation Consumer

Authors: Salazar-Duque, Diego Alfredo; Oña-Yépez, Nathaly Yessenia

Format: Article

Status: publishedVersion

Description

Publication Year: 2021

Language: spa

Topic: Valor de marca
Consumidor
Alojamiento
Marca
Hotel
Brand value
Consumer
Lodging
Hotel

Repository: Revistas Universidad Tecnológica Equinoccial

Get full text: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/916

Rights: openAccess

License: Derechos de autor 2021 Los Autores